Friday, September 4th, 2009
Before I go on I must explain what #tweelogathon is.
Now that’s done, let’s look at “How Do I Retweet Most Effectively.”
The Mechanics of a Retweet
Retweeting is a community convention to let others know you have something of value to say. This is done like so normally:
RT @jointwinwin: I said something of note and this needs to be told to others
Twitter itself does not do provide this functionality, you would have to copy and paste the original message into the status area and prepend the RT @jointwinwin.
Some people also use the longer form Retweet: form but given you have only 140 characters to play with, the shorter RT is by far the more popular.
Many of the Twitter clients (such as TweetDeck, Hootsuite, Seesmic etc…) have this functionality which is a real boon and saves you from the extra cut and paste necessary.
Indeed using Twitter without a good Twitter client is like trying to push water uphill with a straw.
What To Retweet
You should look to retweet something you find interesting and more importantly your followers will find interesting.
Now in an ideal world, the tweet you want for this to happen would be about your business. So in my world, I would like to tweet something which talks about making a difference using cause related marketing – it’s worthy but not necessarily with viral retweet capability straight out of the box.
I’m guessing you have a business which is not necessarily viral in nature straight out of the box – true?
So, if that’s the case, you have to look at a more oblique strategy – by getting your tweets retweeted, or even your retweets retweeted, you are getting exposure in terms of display on other people’s Twitter streams so there is a possibility the followers of your followers will follow you because you have brought something worthwhile to their attention.
You are laying the foundations of establishing yourself as somewhat of an authority in their minds (albeit the tiniest of footsteps on that path).
If you’re retweeting yourself, you are getting yourself on the radar (however fleetingly) of the originator who may be happy you have helped spread the word (some people may find this a disingenuous tactic – or at least suspect you are looking for more out of it from a reciprocity perspective than it warrants).
So, what are the types of content people find interesting and most retweetable. The below list is inspired by the post 6 Types of Tweets That Get Retweeted.
Should You Retweet Business or Marketing Materials?
Of course there are die-hard Tweeple out there who believe social networks should be 100% free from any kind of marketing or advertising messages.
God bless them is all I can say, money makes the world go round and services such as Twitter, Friendfeed and all the others out there would never have come to light without a monetisation aspect being realised (granted this takes a long time for some).
So, does this mean you as an entrepreneur or business owner should use Twitter to broadcast incessant marketing messages in the form of tweets and retweets?
Of course not, indeed, there’s nothing wrong with the introduction of a self serving message every so often but you have to give before you can get.
There are different schools of thought on this in terms of how much you should give before you can take, the ratio is up to you – some say 19 “giving” messages to 1 self serving (the “Jeff Pulver” Rule), others such as @ChrisBrogan have been quoted as saying 12 messages to 1, whilst others still advocate a more aggressive ratio.
The decision is yours, the results will tell you whether your aggression level is set too high or too low in terms of results you get versus negative feedback (where negative feedback may be none at all in terms of followers).
Optimal Retweeting Results
So, you have something you’d like to retweet – how do you get it retweeted. There are a number of things you can do.
How To Retweet: A Simple Guide
And one not so small thing to bear in mind. Twitter have officially decided to incorporate the retweeting capability into it’s own interface, alas it looks like this may be a flawed implementation as there has been a vocal outcry from many in the know.
To find out more and hopefully persuade Twitter to not fix because it’s not broken, see how you can help to #saveretweets.
All the best,
Tuesday, September 1st, 2009
Just to let you know a couple of things:
#1 The PDQProspects blog is changing emphasis to focus on all things social media and social media marketing.
#2 You’re going to get a lot of updates over the coming days in particular because I am conducting a charity fundraiser called “The #tweelogathon” (a twitter tweet and blogging marathon) in aid of Dr Mani’s Childrens Heart Foundation starting this Friday at 0900 for 24 hours.
What does this mean for you?
Well, it means if you’re an RSS or email subscriber you will likely get quite a few updates in the 24 hour period but I hope it wont scare you off as I will be providing you with great content for use on your social media networks.
There is a lot of great bonuses you can get on the day simply for investing in Dr Mani’s book. All book sales go toward Dr Mani’s Childrens Heart Foundation.
All the best,