Quick heads up: Lon Naylor Free Webinar Replay Available

All the best,
Tom

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The Viral Marketing Handbook Tipping The Point 2.0 Volume I has now been released.

You can grab your copy of it here:

Here’s what some of the reviewers had to say:

John Taylor
“In today’s socially orientated environment the success or failure of any business
depends upon the conversations that people are having about it.

People will have conversations, complementary or critical, whether you like it or
not. The key is to do as much as you can to ensure that the positive messages
are distributed as widely as possible within your target market.

‘The Tipping Point 2.0′ offers an excellent opportunity for the reader to “look under
the hood” and fully understand the evergreen principles of viral marketing. AND, more
importantly, to leverage those evergreen principles to “ramp up” their business.

I strongly recommend that everyone read page 22 and answer that critically important
question.. the answer to that is worth multiple times the meager cost of this special
report.
John Taylor
http://JohnTaylorsBlog.com

Kevin Riley
“Tom is a thinking man.

What Tom does is he takes the information from these books, he picks out the best part and turns round some of the parts
that weren’t quite right in these books.

Tom will make you think, it’s going to actually make you think and that is a good thing because you should be
thinking about your business. You cannot get laxidasical about it, you read through it, you look at your own business,
start applying some of these ideas and start thinking – what kind of changes can I make to my business that’ll make
me more money.

And that is the really important thing about ‘Tipping The Point’ – it’s going to be the kind of tool which will make
you think outside of the box and make you make a lot more money just by getting your business going a lot better.

Grab it – I think it’s worth it.

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David Preston – of CashCowWorkShops.com is the next in line for the MAD Marketing free webinars hosted by JointWinWin.

Get on over and register for this and all the other webinars too and remember ask any question you want on offline marketing:

MAD Marketing Free Webinars – Click Here

All the best,

Tom

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The MAD Marketing free webinars continues this evening with Bob “The Teacher” Jenkins – the man behind “The Teleseminar Formula” and a whole host of other products too.

You can ask him any question you like on teleseminars and how they can work for your business.

Remember, all the webinars and interviews are free to JointWinWin members (which is also free to join):

Bob Jenkins Free Webinar

All the best,

Tom

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JointWinWin is launching a series of free webinars aimed at entrepreneurs to help them build their businesses.

Initial lineup of speakers includes:
Willie Crawford
Kim Dushinski
Shel Horowitz
Bob Jenkins
Maggie Keenan
Lon Naylor
Allison Nazarian
David Preston
Kevin Riley
Dr Mani Sivasubramanian
Felicia Slattery
Scott Tousignant

Register now:
Free Marketing Webinars – Register Now and ask put your questions to the panelists using the form at the bottom of the page.

All the best,
Tom

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New last minute deals service will hit the market in the next couple of days.

Apparently Twitter Integration is on the cards…

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Do you remember the line in Dirty Harry?

Harry had made the unforgetable speech about the .44 Magnum:

“I know what you’re thinking – did he fire 6 shots or only 5…” to which the punk criminal responded “I Got’s Ta Know…”.

Well, here’s something you got’s ta know.

Paul Myers has released a 112 page crammed to the edges ebook of strategies and tactics you got’s ta know for your business. Get it, read it, use it:

Click Here for what you “Need To Know“.

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No longer leaving it to Barack Obama and the “time for change” rhetoric, it’s time for business for change with:

“The Billion Dollar Mindmap”

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Recommended by the legend who is Ed Dale.

This is a great little video on keyword research.

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List Building is becoming every more competitive – but what if 20% or even more of the people who sign up to your list are not actually getting on to it all because of failing to verify their email address.

Alarmist!?!?!

No.

This is a typical  problem and the scale is bigger than you might have imagined for websites using a “confirmed opt-in” scheme.

So, you’ve gone through all the hard work of getting someone to signup in the first place, what next?

After the initial Opt-in

Let’s start with the #1 thing you should NOT do:

Use a default “Thank You” page from your autoresponder company.

It’s easy to do as you’re concentrating on driving new visitors and maximising your back-end as well but you need to pay attention to the middle of your “list building funnel” given the huge proportion of people who will go astray after the initial signup.

The main problem is people are signing up in blissful ignorance of having to confirm their optin (yes you may have told them but that does not mean they were listening or receptive to your message at the time). There are other problems as we shall see below.

A secondary benefit of this attrition (there is an upside) is the fact some people simply signup with throwaway email addresses just to see if they can download any freebies straight away. This type of person probably isn’t the type of person you are looking to have as a customer anyway so they are saving you some time by not verifying in the first place.

Ok, so what can you do about this whole problem.

It boils down to communication, here’s a sample script you might want to employ and try on your “Thank You for signing up page”:

Sample Thank You Script

“Thanks for signing up – you’re almost there!

It’s strange to think as many as 20% of people who sign up with a website fail to complete the signup process.

Perhaps you think by entering your email address it’s job done?

Well, not in this day and age, there always has to be an extra hoop to jump through. This is because of spammers.

You see, right now your email address is in our email system but we cannot send you out the content you have signed up for until you have confirmed your email address. This proves it was actually you who requested the information in the first place rather than someone else using your email address trying to flood your inbox with unwanted emails.

We’ve all seen those Viagra emails for example.

This is why ethical businesses use a system called confirmed optin. Simply put, you should have an email right now (or in a couple of minutes if the Internet is slow) in your inbox asking you to confirm your subscription.

This is a bit of a pain but it is for your protection. I don’t know about you but I don’t want 10 million emails in my inbox just because someone got jiggy with my email address!

When you do receive the email, all you have to do is click on the link to confirm your request to join this website’s email list. Make sure you add our email address to your list of trusted email sources, otherwise our emails may get trapped in your bulk email folder.

In fact, it’s very possible the confirmation email just sent to you has ended up in there so please take a look if you don’t see it in your inbox.

Why does this happen you might ask – again, it’s back to the spammers. Email hosts are fighting a war against billions of spam emails every day and they do their best to filter the junk from legitimate email.

Unfortunately, the spammers are getting smarter and slip through the net more often but the other unfortunate thing is more and more legitimate emails are being falsely tagged as spam. This situation is called a false positive and is happening all the time.

You have probably heard people say to you “But I sent you the email last week” and you replied “I never received it”. The truth is you probably did, it might well be sitting in your inbox right now.

So, please return to your email inbox right now and click on the link in the verification email.

Thanks again for signing up.”

The above script was written with video and/or audio delivery. You will probably want to tweak it to your own needs and website as well (putting in a personal message is a good idea – as well as expanding on whitelisting).

Bottom Line

Focusing on this one area of your sign-up process can significantly boost your email marketing results. Always test, test, tes

Here are some interesting articles you should have a look at in the context of the above:

• 5 Ways To Increase Email Deliverability
• How to build a Huge Opt-In Email List and Increase Your Profit
• 28 Ways to build permission based email lists

All the best,

Tom

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